How We Decide (Hardcover) ( Click image to see special price!! )
How We Decide (Hardcover)
How We Decide (Hardcover)
Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what s happening in our heads as we do so, and how we might all become better deciders. Luckily, this one s a no-brainer: Read this book. –Tom Vanderbilt, author of Traffic: Why We Drive the Way We Do (and What It Says About Us)
How We Decide (Hardcover)
Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser. –Dan Ariely, author of Predictably Irrational
Should we go with instinct or analysis? The answer, Lehrer explains, in this smart and delightfully readable book, is that it depends on the situation. Knowing which method works best in which case is not just useful but fascinating. Lehrer proves once again that he s a master storyteller and one of the best guides to the practical lessons from new neuroscience. –Chris Anderson, editor in chief of Wired and author of The Long Tail
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